Tirumala, April 10, 2026 – The til‑sweet Sri Venkateswara Laddu Prasadam continues to enjoy unbreakable devotion from devotees worldwide, and Tirumala Tirupati Devasthanams (TTD) has once again underlined this faith by setting a record in Laddu sales during the 2025–26 financial year. The sweet has become both a spiritual symbol and a mass‑scale revenue‑pillar for the hill‑temple, reflecting Tirumala’s unmatched pilgrim‑footfall and operational strength.
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Sales & Revenue Figures
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During financial year 2025–26, TTD sold 13.95 crore (139.5 million) laddus to devotees, marking an all‑time‑high volume for this iconic prasadam.
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From these sales, TTD earned approximately ₹567 crore, making laddu‑prasadam one of the top‑revenue generators in the temple’s eco‑system.
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Administration officials also disclosed that around 4 lakh (400,000) laddus are produced and sold daily in Tirumala, sustaining a continuous, high‑throughput manufacturing‑and‑distribution chain.
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Daily demand & crowd‑reflections
This level of production clearly shows that Tirumala continues to attract hundreds of thousands of devotees daily, many of whom specifically seek out Srivari Laddu after darshan. The four‑lakh‑a‑day business translates to roughly 1.46 billion laddus per financial year, underscoring both faith‑demand and efficient logistics‑management by TTD. -
Historical significance of the Laddu
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The tradition of offering Laddu Prasadam at Tirumala dates back to the late 18th century; historical records indicate that laddu‑preparation began between 1790 and 1840 under Maratha‑era administration.
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The practice is strongly associated with Maratha king Raghoji Bhonsle, during whose rule laddu was first offered as a formal prasadam to the Lord, eventually becoming a central ritual in Srivari worship.
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Spiritual and operational stature
Today, Tirumala Laddu enjoys world‑wide fame, with devotees from across India and overseas regarding it as a divine blessing. TTD manages the entire fabrication, quality‑control, and distribution‑chain with rigor, including raw‑material‑vetting, centralized kitchens, and strict packaging‑laws to counter fraud. Even as pilgrim‑footfall increases, TTD continues to deliver adequate laddus per capita, cementing this record‑year performance as yet another proof of the endowment‑board’s institutional‑strength and religious popularity.
